Live Website: shoreditchprint.co.uk
Project Story
Shoreditch Pack & Print sits in one of London’s most creative districts, serving artists, startups, and businesses with high-quality printing and packaging. While their physical store thrived, their online presence wasn’t generating enough local leads or orders.
The mission was clear:
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Increase local visibility in competitive print-related searches.
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Refine the conversion journey so that more visitors became paying customers—whether booking a same-day print job or ordering packaging materials online.
We aimed to replicate their friendly, creative, in-store service experience in a way that translated into clicks, leads, and completed orders online.
SEO Strategy & Optimisation
1. Keyword Research & Targeting
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Mapped high-intent local keywords like “same day printing Shoreditch,” “urgent business cards London,” and “print shop E2.”
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Integrated category-specific keywords for products like Posters, Leaflets, and Photo Prints.
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Wove location-based terms into meta titles, descriptions, and H1 headings for both homepage and service pages.
2. On-Page SEO Enhancements
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Added schema markup for Local Business, Reviews, and Services to improve SERP presentation.
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Improved internal linking between service pages and blog posts to strengthen topical authority.
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Refined alt text on images to match target keywords without keyword stuffing.
3. Content Strategy
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Developed blog topics like “How to Choose the Right Paper for Your Business Cards” and “Top Print Trends for Startups in 2025” to attract organic traffic and position the brand as an industry guide.
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Embedded CTAs within blog posts leading directly to related product pages.
CRO (Conversion Rate Optimisation)
1. Navigation & User Flow
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Redesigned category layout using colour-coded product tiles for instant visual recognition.
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Added a sticky “Get a Quote” and “Order Now” button visible on all key pages.
2. Trust & Social Proof
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Displayed Google Reviews with star ratings near CTAs.
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Positioned guarantees like Free In-Store Pickup and 30-Day Money Back close to conversion points.
3. Form Optimisation
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Streamlined the quote request form—reducing steps and making it mobile-friendly.
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Enabled file upload for customer artwork during the quote process, removing friction.
Performance Tracking & Tools
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Set up Google Analytics & Search Console to track ranking improvements, organic traffic, and form submissions.
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Implemented Hotjar heatmaps to see where visitors clicked most—and adjusted layouts accordingly.
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Conducted A/B testing on CTA text, hero banner messaging, and homepage layouts.
Projected & Measured Impact
| Goal | Result After 3 Months |
|---|---|
| Organic traffic growth | +38% |
| Conversion rate improvement | +24% |
| Local search visibility | Top 3 for 8+ keywords |
| Bounce rate reduction | -17% |
Key Takeaways
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Local service businesses can dominate search by owning their niche keywords and pairing that with conversion-friendly design.
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Building trust through visible guarantees, reviews, and local relevance converts curious visitors into loyal customers.
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CRO and SEO are most powerful when developed together—not in isolation.
