Project: Shoreditch Pack & Print – Creative Printing & Packaging Solutions
Live Website: shoreditchprint.co.uk
The Story
Located in the vibrant heart of Shoreditch, London, Shoreditch Pack & Print has always been more than just a printing service — it’s a creative hub for entrepreneurs, artists, and small businesses looking to make their brand stand out. They needed a modern, ecommerce-enabled website that would translate their in-store energy into a seamless digital experience.
The challenge was clear: showcase a diverse product range, highlight their customisation options, and make the ordering process as intuitive as walking into the shop and speaking to their team.
This is where Shopify came into play — providing a robust, scalable ecommerce platform perfectly suited to handle both standard print products and bespoke creative orders.
Objectives
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Build a visually engaging Shopify storefront reflecting Shoreditch’s artistic flair.
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Make it easy for users to navigate across multiple print categories.
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Integrate custom order pathways for unique project requests.
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Highlight customer trust through reviews and real-world feedback.
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Ensure the store was fully responsive and mobile-friendly for on-the-go ordering.
Key Features & Functionalities
Category-Centric Shopping
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Prominent product categories: Posters, Business Cards, Brochures, Leaflets & Flyers, Photo Prints, and Plan Printing.
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Colour-coded blocks for instant category recognition.
Customer Trust & Social Proof
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Directly featured customer reviews with star ratings and testimonials.
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Balanced visuals and text to build credibility while keeping design clean.
Simple Ordering Journey
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“Pack & Post in Three Easy Steps” workflow to guide new customers:
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Select & customise product.
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Approve design proof or upload artwork.
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Collect in-store or have it shipped.
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Location & Accessibility
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Integrated Google Maps for easy navigation to their physical store.
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Contact information and “Find a Store” call-to-action embedded on the homepage.
Design & UI/UX Strategy
Colour Palette
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Vibrant Primary Colours for category segmentation – mirrors the creative, artistic vibe of Shoreditch.
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White backgrounds for clarity and focus on product visuals.
Typography
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Clean sans-serif fonts for a modern and approachable tone.
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Bold section headers for easy scanning.
Layout Flow
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Hero Banner with abstract, colourful imagery to inspire creativity.
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Top Categories Grid for quick product access.
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Customer reviews to build trust.
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Easy 3-step guide for newcomers.
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Location map and contact details to bridge online & offline experience.
Business Impact
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Increased online enquiries for both standard and custom print jobs.
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Improved brand positioning as a modern, community-driven printing hub.
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Reduced friction in the ordering process, leading to higher conversion rates.
