I worked on PrintJobDone.co.uk to improve its e-commerce performance by increasing organic search traffic, enhancing product discoverability, and optimising the checkout process for higher conversions.
Key Achievements
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E-Commerce SEO: Optimised product titles, descriptions, and meta tags with keyword-rich, customer-focused content to target high-value print service queries.
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Conversion Funnel Optimisation: Simplified the checkout process by reducing steps, improving form usability, and adding trust badges to build customer confidence.
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Technical SEO Enhancements: Resolved crawl errors, optimised URL structures, and implemented XML sitemaps for better indexing of all product and service pages.
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Page Speed Improvements: Applied caching strategies, compressed media assets, and optimised scripts to achieve faster load times across devices.
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UX Improvements: Designed clear navigation menus and category filters to help customers quickly find the products they need.
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Tracking & Analytics: Implemented enhanced e-commerce tracking in Google Analytics to monitor product performance and customer journey drop-off points.
Project Impact
The combined SEO and CRO strategies resulted in higher organic rankings for priority print service keywords, reduced cart abandonment rates, and increased completed transactions.
By aligning SEO best practices with e-commerce usability principles, PrintJobDone.co.uk now delivers a smoother shopping experience and stronger online sales performance.
