I built and optimised PhillyFlowers.net to serve as a full-service online flower shop, enabling customers to browse, customise, and order floral arrangements for delivery with ease.
Key Achievements
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E-commerce Store Development: Designed a visually appealing WordPress-based e-commerce platform with an elegant, floral-themed layout to reflect the brand’s identity.
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Product & Category Structuring: Organised arrangements into intuitive categories (occasions, flower types, seasonal specials) with detailed descriptions and high-resolution images.
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Ordering & Checkout Optimisation: Implemented a simple, secure checkout process with multiple payment options to reduce cart abandonment.
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SEO Optimisation: Applied targeted keywords, optimised meta descriptions, and clean URL structures to improve rankings for local and seasonal flower delivery searches.
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Mobile-Friendly Design: Ensured mobile responsiveness for customers shopping on-the-go, enhancing mobile conversions.
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Performance Tuning: Compressed images, leveraged caching, and optimised scripts for faster load times.
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Customer Engagement Tools: Integrated contact forms, live chat support, and promotional banners for seasonal offers.
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Analytics & Tracking: Configured GA4 and e-commerce tracking to monitor sales, top-selling products, and user flow.
Project Impact
The platform now offers a smooth, visually rich shopping experience, leading to higher customer satisfaction, repeat purchases, and increased seasonal sales.
By merging creative design, e-commerce best practices, and SEO-focused optimisation, PhillyFlowers.net stands out as a trusted local florist in the online marketplace.
