Project: Meoun Higher Education Platform
Live Site: meoun.uk
Story & Context
Meoun UK empowers talented students from the UK and EU to pursue fully funded higher education in the UK—covering degrees across fields like health, computing, law, engineering, and the arts. Although rich in content—courses, features, application guidance—their website wasn’t being discovered by enough prospective students, and conversions could be smoother.
Our mission was twofold:
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Amplify visibility using SEO, ensuring learners find Meoun when searching for fully funded UK degrees, student finance, or course-specific guidance.
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Streamline the user experience so site traffic converts into qualified applicants through intuitive conversion flows and onboarding strategies.
SEO Strategy & Optimization
1. Keyword Alignment & On-Page SEO
Leveraging emerging search trends — phrases like “fully funded degree UK,” “student finance England route,” or “study in UK free EU”—we enriched:
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Meta titles, headers, and descriptions
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Long-tail course-specific keywords such as “Computing with Foundation Year UK”
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Structured blog posts to capture informational queries like “Best Digital Marketing Courses in the UK” Meoun Higher Education+5 Meoun Higher Education+5 Meoun Higher Education+5 Meoun Higher Education
2. Structured Content & Internal Linking
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Tied blogs and course pages together to create intentional learning pathways.
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Introduced education schema markup to enhance rich search results and credibility.
3. Content Strategy
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Blog posts on timely, user-relevant topics: digital marketing, short courses, and UK education trends Meoun Higher Education+1
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Added content upgrades like downloadable “UK Student Finance Checklist” that serve as lead magnets to build email capture.
CRO Strategy & Conversion Flow Improvements
1. Navigation & CTAs
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Sticky, high-contrast “Apply Now” and “Talk to Us” buttons were implemented across all pages.
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Realigned hero banners to include concise, compelling messaging: “Start Fully Funded Degrees Today”.
2. Form & UX Enhancements
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Shortened application forms with a mobile-first design to minimise friction and encourage completion.
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Mid-funnel offers like downloadable guides helped nurture prospects.
3. Social Proof & Trust Signals
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Displayed Google reviews and key impact stats: 100+ partner universities, 9000+ satisfied students.
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Testimonials included on course-specific pages to add credibility at crucial decision points.
Performance & Tracking Tactics
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Implemented Google Analytics and Search Console dashboards to monitor metrics like SERP keywords, application form submissions, and blog engagement.
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A/B testing of form placements and CTAs improved flow efficiency.
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Heatmaps (via tools like Hotjar) revealed interaction patterns, allowing us to refine layout and CTA placement.
Outcome Projections
| Goal | Expected Impact |
|---|---|
| Organic traffic | +30–40% in 6 months |
| Application conversions | +25% form success rate |
| Bounce rate (course pages) | –15% within 3 months |
Key Takeaways
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SEO is only powerful when paired with UX—visibility ≠ conversion by itself.
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Educational platforms benefit from content that guides, inspires, and converts.
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Leveraging trust through stats, testimonials, and structured processes builds applicant confidence.
