EdTech Transformation through AI & Digital Growth
As Co-Founder & Head of Digital Strategy at Meoun Education Ltd, I led the technical and marketing vision for a next-generation EdTech platform aimed at transforming online learning through automation, AI integration, and data-driven growth strategies.
Key Achievements
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Digital Platform Overhaul: Designed, developed, and launched the core website with a complete SEO and UI/UX redesign, significantly improving accessibility, engagement, and conversion potential.
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AI-Driven Workflows: Created custom AI processes using ChatGPT and Claude APIs for intelligent lead qualification, conversational support, and automated content generation.
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Marketing Optimisation: Managed high-impact Google Ads and Meta PPC campaigns, boosting qualified traffic by 30%.
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Automation & CRM Integration: Integrated HubSpot CRM to streamline marketing automation, track leads, and enhance the sales funnel.
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Content Innovation: Produced AI-generated educational materials, visuals, and videos using DALL·E, HeyGen, and Claude Sonnet, reducing content production timelines.
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Conversion Growth: Optimised the technology stack to align with growth objectives, resulting in a 25% increase in lead conversion rates.
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Advanced Prompt Engineering: Developed AI prompt templates for outreach, FAQs, and email follow-ups, ensuring brand-consistent communication at scale.
Project Impact
This initiative elevated Meoun Education’s market position in the EdTech sector by blending creativity, technical excellence, and growth marketing. The adoption of AI technologies not only automated repetitive workflows but also enabled scalable, personalised user experiences for students and educators.
The platform’s success demonstrates how strategic use of AI, integrated marketing, and user-focused design can drive rapid growth in a competitive digital education landscape. By leading both the technical and commercial aspects, I ensured the venture’s readiness for expansion, partnerships, and investment opportunities.
