Bringing the warmth of personal care into a clean, modern online experience for skin, cosmetic, and hair treatments.
1. The Mission – A Digital Face for Medical Excellence
MediGlow India, a leading skin care, plastic surgery, cosmetology, and hair transplant clinic, wanted more than just a website.
They needed an online presence that reassured patients, highlighted advanced treatments, and encouraged appointment bookings — all while preserving the dignity and trust essential to medical branding.
2. Understanding the Audience
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Primary Users: Individuals seeking trusted cosmetic or dermatology solutions, often anxious about the procedure.
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Key Needs:
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Clear explanation of services.
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Proof of expertise through before/after visuals.
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Easy contact and booking options.
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The website needed to feel professional yet approachable, combining medical credibility with patient comfort.
3. UI/UX Design Approach
Color & Mood
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Pure White (#FFFFFF) – Clinical cleanliness and clarity.
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Healing Green (#88B04B) – Symbolizing health, renewal, and calm.
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Soft Gray (#F7F7F7) – Subtle background to keep focus on content.
Typography:
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Sans-serif fonts for clean readability.
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Balanced headings and body text to guide visitors smoothly.
Navigation Flow
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Hero Slider: Rotating banners with treatment highlights (e.g., Laser Scar Reduction, Hair Transplant).
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Trust Icons: Safety, affordability, and research-led care emphasized in three visual blocks.
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About Us Section: Friendly introduction with human touch and credibility points.
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Service Gallery: Real before-and-after transformations to build patient trust.
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Call-to-Action Banner: Bright, inviting “Book Now” section for instant engagement.
4. Technical Build
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Platform: WordPress with lightweight theme for fast load times.
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Responsive Design: Optimized for mobile-first browsing.
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Image Protection: Added watermarks to gallery to safeguard authenticity.
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Appointment Flow: Integrated direct contact buttons for WhatsApp, phone, and form submissions.
5. Patient-Centric Decisions
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Placed real transformation images upfront to show authenticity.
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Added WhatsApp Quick Connect for instant communication.
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Created service-oriented headings so visitors can identify solutions quickly.
6. Impact & Reception
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Increased online inquiries from potential patients.
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Positive feedback on the clean, non-intimidating design.
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Enhanced trust factor due to real patient galleries and transparent service details.
7. My Takeaways
This project reinforced how healthcare web design must bridge emotion and evidence — blending reassuring visuals, simple navigation, and authentic results to build patient confidence before they even walk in the door.
Project Snapshot
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Category: UI/UX Web Design – Healthcare (India)
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Role: UX strategy, design, gallery integration, booking optimization
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Impact: Boosted appointment rates, higher patient engagement, improved trust perception
Demo Website: mediglowindia.meoun.com
