Hillight Resourcing Ltd – Empowering Workforces Through Strategic UI/UX

Designing a Professional Brand Presence for a People-Focused Business

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1. The Project Brief – A Digital Identity for HR Excellence

Hillight Resourcing Ltd provides HR consultancy, talent management, and customer service solutions.
Their brief was straightforward yet ambitious:

• Build a clean, authoritative, and trustworthy online presence.

• Communicate complex service offerings in a simple, accessible way.

• Encourage direct client contact through strategically placed CTAs.

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2. Understanding the Audience – Decision-Makers & Job Seekers

Hillight’s audience is two-fold:

1. Business leaders & HR managers seeking talent acquisition and workforce strategy.

2. Job seekers looking for career opportunities and placement assistance.

The UI/UX needed to:

• Present the brand as credible and professional to attract business clients.

• Offer a friendly, approachable tone for individuals looking for employment support.

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3. UI/UX Design Approach – Corporate Clarity with a Human Touch

a. Visual Identity

• Colors:

  • Navy Blue (#1E2A50) – Corporate trust and stability.

  • Gradient Purple (#6B4EFF → #C86DD7) – Modern innovation and energy.

  • White (#FFFFFF) – Clean, uncluttered backgrounds for readability.

• Typography:

  • Elegant serif headings for authority.

  • Clean sans-serif body text for easy reading across devices.

• Imagery:

  • Authentic workplace and collaboration shots.

  • Balanced use of stock and custom imagery to maintain brand consistency.

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b. Navigation Flow

1. Hero Slider: Key brand messages like “Empowering Your Workforce”.

2. About Us: Mission-driven introduction with team collaboration imagery.

3. Our Business: Detailed breakdown of services and methodology.

4. Services Overview: Bullet-pointed list of offerings for quick scanning.

5. Contact Form: Prominent placement with minimal required fields.

6. Footer CTA: Reinforces contact and service exploration.

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4. Technical Implementation

Platform: WordPress CMS for easy updates by internal staff.
Performance Optimization:

• Responsive layout for desktop, tablet, and mobile.

• Optimized images for speed without sacrificing quality.

Lead Generation Features:

• Multiple contact points (header, mid-page, footer).

• Simple, friction-free contact form.

SEO Strategy:

• Keywords targeting UK HR consultancy and recruitment services.

• Structured metadata for better search engine visibility.

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5. Challenges & Solutions

• Challenge: Wide range of services could overwhelm visitors.
  Solution: Used segmented service lists and expandable sections.

• Challenge: Maintaining corporate professionalism without feeling cold.
  Solution: Integrated warm photography and approachable copy.

• Challenge: Encouraging contact from both businesses and job seekers.
  Solution: Dual-target messaging throughout the content.

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6. Impact – A Professional Hub for HR Solutions

After launch:

• Improved inbound inquiries from businesses.

• Clearer navigation and service discovery for potential clients.

• Positive feedback on the professional yet approachable design.

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7. My Takeaways

This project demonstrated that B2B UI/UX needs both clarity and emotional connection.
By combining a corporate design style with human-centric imagery, we positioned Hillight Resourcing as both a trusted consultant and a supportive partner.

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8. Project Snapshot

• Category: UI/UX Web Design – HR & Consultancy (UK)

• Role: UI/UX design, content organization, mobile-first optimization, SEO

• Impact: Increased inquiries, improved service clarity, enhanced brand trust

Demo Website: hillight.meoun.com