I optimised Dotnpix.co.uk to strengthen its local market visibility and increase qualified leads. The project focused on combining local SEO strategies with conversion rate improvements to position the brand as a go-to creative services provider in its target region.
Key Achievements
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Local SEO Optimisation: Implemented Google Business Profile enhancements, location-based keywords, and local schema markup to boost map pack and local search visibility.
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On-Page SEO Refinement: Optimised meta titles, descriptions, and header tags for high-intent search queries relevant to the UK market.
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CRO Improvements: Redesigned key landing pages to highlight services, pricing transparency, and trust signals, leading to higher engagement.
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Performance Upgrades: Improved site loading times through image compression, caching, and code optimisation, resulting in faster page rendering.
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Mobile Experience Optimisation: Ensured the mobile layout was fully responsive and intuitive, increasing mobile form submission rates.
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Tracking & Analytics: Set up event tracking for service enquiries and phone click-to-call actions to measure ROI accurately.
Project Impact
The optimisations led to improved rankings for local service keywords, higher click-through rates from search results, and a noticeable increase in enquiries from the targeted geographical area.
By applying a geo-focused SEO approach alongside CRO-driven design updates, Dotnpix.co.uk now attracts more qualified, conversion-ready visitors.
