I built and optimised Dotnpix.co.uk as an e-commerce platform tailored for the UK market, enabling customers to easily browse, order, and pay for creative and printing services online.
Key Achievements
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WordPress E-commerce Development: Designed and implemented a WordPress-based store with a professional, brand-aligned theme optimised for service sales.
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Service & Product Structuring: Created organised product listings with clear service descriptions, package details, and transparent pricing.
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Local Market Optimisation: Integrated UK-specific SEO targeting and location-based keywords to attract local customers.
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User Experience Enhancements: Improved navigation menus, call-to-action placement, and checkout flow for higher conversions.
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Payment Gateway Integration: Configured secure UK-friendly payment systems to ensure smooth transactions.
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Mobile Responsiveness: Designed layouts and forms to work seamlessly across all devices, improving accessibility for mobile shoppers.
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Performance Optimisation: Applied caching, image optimisation, and script minimisation for faster page loads.
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Tracking & Analytics: Implemented Google Analytics 4 and e-commerce event tracking to monitor service orders and customer behaviour.
Project Impact
The site now achieves greater visibility in local searches, improved order completion rates, and a stronger digital presence in its target market.
By aligning WordPress e-commerce functionality with local SEO and CRO strategies, Dotnpix.co.uk delivers a smooth and efficient purchasing experience for its customers.
