From Kerala to London: Building the Future of AI-Driven Digital Growth
Growing up in southern India, my early exposure to technology came from a second-hand desktop and a dial-up connection. What began as a fascination with design and development evolved into a lifelong mission – to…
Answer Engine Optimization: The New Era of SEO Every SME Should Know
We’re entering a new chapter in the world of SEO and it’s not just about keywords and backlinks anymore. Search is evolving. Google’s traditional 10-blue-links model is being replaced by zero-click results, featured snippets, and AI-generated answers through tools…
The Digital Growth Formula for SMEs: Small Tweaks, Big Results
Over the past few years, I’ve worked closely with small and medium-sized businesses across various industries from e-commerce to services and I’ve seen a common theme: Most SMEs don’t need more tools. They need better…
How My Dissertation Helped Me Understand the Real Power of Cloud Computing in Small Businesses
When I began my master’s at Northumbria University, I knew I wanted to dive into something practical — not just theory, but something I could apply in real businesses. As someone who’s worked with websites, CRMs,…