My Journey from Classroom to Client Success

I still remember the first time I signed up for an online certification. It was a short evening course on conversion optimisation. At the time, I wasn’t chasing a certificate I was chasing answers. A…

Designing for Performance: How We Built High-Impact WordPress Experiences

When businesses think about websites, they often picture a pretty design or a fresh logo. But here’s the truth: design alone doesn’t pay the bills. A slow site with clunky navigation, outdated layouts, and poor…

From Kerala to London: Building the Future of AI-Driven Digital Growth

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Growing up in southern India, my early exposure to technology came from a second-hand desktop and a dial-up connection. What began as a fascination with design and development evolved into a lifelong mission – to…

Answer Engine Optimization: The New Era of SEO Every SME Should Know

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We’re entering a new chapter in the world of SEO and it’s not just about keywords and backlinks anymore. Search is evolving. Google’s traditional 10-blue-links model is being replaced by zero-click results, featured snippets, and AI-generated answers through tools…

The Digital Growth Formula for SMEs: Small Tweaks, Big Results

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Over the past few years, I’ve worked closely with small and medium-sized businesses across various industries from e-commerce to services and I’ve seen a common theme: Most SMEs don’t need more tools. They need better…

How My Dissertation Helped Me Understand the Real Power of Cloud Computing in Small Businesses

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When I began my master’s at Northumbria University, I knew I wanted to dive into something practical — not just theory, but something I could apply in real businesses. As someone who’s worked with websites, CRMs,…

Recognition That Matters: A Journey Built on Trust and Results

When I think about recognition in my career, I don’t picture awards on a shelf or certificates in a folder. I think of the quiet messages from clients after a launch, the handwritten thank-you cards…