Celebrating sweetness with a modern, user-friendly online presence.
Project Overview
SK Cakes is a popular bakery brand known for its wide variety of cakes, pastries, and celebration treats. They wanted a website that not only showcased their delicious products but also made online ordering simple and engaging for customers across India. The design needed to feel indulgent yet professional, appealing to both everyday buyers and event planners.
Color Palette
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Rich Black (#0E0E0E): Creates a luxurious, elegant backdrop for product photography.
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Golden Yellow (#F4C542): Used for CTAs like Order Food Now and Contact Us, adding a warm, appetizing highlight.
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Pure White (#FFFFFF): Provides clarity in text-heavy areas for maximum readability.
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Muted Beige (#EADBC8): A subtle secondary tone used in background textures to soften the look.
The colors balance premium elegance with the warmth of fresh-baked treats.
Typography
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Headings: Playfair Display Bold — elegant serif style that conveys tradition and quality.
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Body Text: Open Sans Regular — clean, modern, and easy to read across all devices.
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CTA Buttons: Bold uppercase for immediate visibility.
Design Approach
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Hero Banner: High-resolution storefront image immediately grounds the brand in real-world authenticity.
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Split Content Layout: Engaging mix of large visuals and well-spaced text to tell the brand story.
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Feature Highlights Section: Three-column layout for Cake for Every Occasion, Best Taste, and Home Delivery, each with distinct icons.
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Brand Voice: Friendly, celebratory tone that reflects SK Cakes’ focus on joy and community.
User Experience Highlights
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Prominent Ordering CTA: “Order Food Now” button fixed in the header to encourage instant purchases.
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Clear Service Descriptions: Customers can easily see options for delivery, taste quality, and product variety.
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Responsive Layout: Maintains visual balance across desktop, tablet, and mobile.
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Quick Access to Contact: Large yellow “Contact Us” button strategically placed mid-scroll for immediate action.
Technical Enhancements
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Optimized Media Assets: Ensures high-quality food imagery loads fast without losing vibrancy.
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SEO Targeting: Keywords for cake delivery, birthday cakes, and online ordering embedded into content.
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WhatsApp Integration: Direct chat option for quick customer queries.
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Scalable Product Sections: Site can easily expand to add seasonal offers or new product categories.
Impact
The website successfully delivers a deliciously visual brand experience while making it incredibly easy for customers to place orders.
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Strengthens SK Cakes’ credibility in the competitive bakery market.
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Increases order conversions with strategic CTAs and quick contact options.
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Enhances brand loyalty by providing a smooth, enjoyable browsing experience.
