Designing a Digital Presence for a Leading MEP & Fit-Out Contractor in the UAE
1. The Project Brief – Showcasing Technical Mastery
Infinite Keys is a UAE-based electromechanical and fit-out contracting company specializing in MEP solutions and engineering services.
The company needed:
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A professional, trust-building digital presence to appeal to corporate and government clients.
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A site that communicates technical expertise clearly.
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A simple yet strong design that is mobile-friendly for fast-paced business environments.
2. Understanding the Audience – Business Leaders & Project Managers
The audience included:
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Real estate developers
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Corporate procurement officers
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Government infrastructure departments
The UI/UX had to:
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Emphasize professionalism, precision, and reliability.
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Provide easy access to services and contact details.
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Position Infinite Keys as a go-to partner for complex engineering projects.
3. UI/UX Design Approach – Minimalism Meets Corporate Authority
a. Visual Identity
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Colors:
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White (#FFFFFF) – Clean, professional background for readability.
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Black (#000000) – Strength and authority.
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Accent Blue (#00AEEF) – Modern, trustworthy engineering tone.
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Accent Orange (#F7931E) – Energy and innovation.
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Typography:
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Strong sans-serif headings for impact.
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Clear, readable body fonts for technical content.
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Imagery:
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High-quality Dubai skyline photography to reflect the UAE setting.
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Iconography for mission, vision, and services.
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b. Navigation Flow
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Hero Section: City skyline with bold tagline “Electromechanical Contracting”.
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About Us: Company introduction with focus on professionalism and quality.
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Mission & Vision: Short, impactful statements for quick reading.
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Services: Structured service list for easy scanning.
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Contact: Visible CTAs and social links for quick communication.
4. Technical Implementation
Platform: WordPress CMS with lightweight theme for speed.
Performance:
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Optimized for high performance even in low-bandwidth environments.
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Fully responsive for mobile, tablet, and desktop.
Lead Generation:
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Clear contact button in hero section.
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Integrated social links for multi-channel outreach.
SEO & Localization:
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Keywords targeting “MEP contracting UAE”, “fit-out engineering Dubai”.
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English-first design with potential for bilingual expansion.
5. Challenges & Solutions
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Challenge: Keeping the design minimal without losing corporate presence.
Solution: Balanced white space with strong photography and structured content blocks. -
Challenge: Mobile accessibility for on-site engineers and decision-makers.
Solution: Designed for thumb-friendly navigation and fast-loading mobile pages.
6. Impact – Professional Visibility in the UAE Market
After launch:
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The company gained a credible online presence suitable for high-value B2B deals.
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Faster inquiries through clear and simple contact forms.
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Increased brand confidence from potential partners.
7. My Takeaways
This project reinforced that in B2B industrial sectors, clarity, speed, and professionalism in UI/UX matter more than flashy visuals. The site’s strength is in its directness and efficiency.
8. Project Snapshot
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Category: UI/UX Web Design – Engineering & Contracting (Middle East)
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Role: UI/UX design, mobile optimization, corporate branding alignment, SEO
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Impact: Established credibility, improved client outreach, enhanced professional branding
Demo Website: infinitekeys.meoun.com
