Designing Trust for a Craft That Spans Generations
1. The Project Brief – Restoring More Than Rugs
Rug Repairs UK is more than just a cleaning service — it’s a craft preservation business specializing in the cleaning, restoration, and repair of high-value Persian and Oriental rugs.
The client’s needs were clear:
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Showcase craftsmanship and expertise.
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Make it easy for potential customers to request a quote or book a service.
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Present the business as the UK’s trusted destination for rug care.
2. Understanding the Audience – High Trust, High Value
This was not a “quick clean” service — customers were often entrusting antiques and heirlooms worth thousands.
The website needed to:
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Establish instant credibility.
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Demonstrate expertise with case studies and before/after visuals.
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Offer easy inquiry and booking options.
3. UI/UX Design Approach – Luxury Meets Accessibility
a. Visual Identity
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Colors:
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Rich Burgundy (#4B1C1A) – Heritage, luxury, and craftsmanship
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Warm Beige (#F8F3ED) – Soft background to highlight images
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Gold Accents (#D4A017) – Premium, trustworthy branding
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Typography:
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Elegant serif fonts for headings (luxury appeal)
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Clean sans-serif for body text (readability)
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Imagery:
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High-resolution rug textures
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Detailed before/after repair images
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Workshop and artisan shots for authenticity
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b. Navigation Flow
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Hero Section: Service positioning — “Professional Rug Repair Services”
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USP Icons: Years of experience, rugs serviced, happy customers
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Inquiry Form: Prominent and above the fold
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Service Details: Clear breakdown of cleaning, stain removal, restoration
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Case Studies: Visual proof of craftsmanship
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Customer Testimonials: Trust reinforcement
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Product Preview: Rugs available for purchase
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Educational Journal: Blog-style content on rug care
4. Technical Implementation
Platform: WordPress CMS with WooCommerce integration for rug sales
UX Enhancements:
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Sticky contact button for easy inquiries
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Quote form with detailed fields to capture essential information
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Quick-load image galleries for before/after comparisons
Performance Optimization:
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Lazy-load for high-res images
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Compressed but sharp visuals
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Mobile-first design for UK customer browsing patterns
SEO Strategy:
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Targeted keywords like “rug cleaning London”, “Persian rug repair UK”
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Structured content for service-specific searches
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Local schema markup for better Google Maps visibility
5. Challenges & Solutions
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Challenge: Balancing image-heavy design with speed.
Solution: Used optimized WebP images and lazy loading. -
Challenge: Communicating premium service without appearing overpriced.
Solution: Added trust badges, detailed service descriptions, and transparent process explanations. -
Challenge: Converting visitors quickly.
Solution: Placed inquiry forms in multiple sections for easy access.
6. Impact – Craftsmanship Goes Digital
After launch:
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Increased inquiry form submissions from both UK and overseas clients
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Visitors spent longer on site browsing case studies and the rug journal
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Improved Google search rankings for targeted rug repair keywords
7. My Takeaways
This project reinforced how UI/UX can elevate traditional craftsmanship into a modern, competitive online presence.
When you work with high-value items, every design choice — color, font, layout — needs to whisper trust.
8. Project Snapshot
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Category: UI/UX Web Design – Specialist Service (UK)
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Role: UI/UX design, content structure, e-commerce integration, SEO
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Impact: Increased customer trust, boosted service inquiries, improved organic rankings
Live Website: rugrepairs.uk
