I developed and optimised RugOutlet.uk as a high-performing Shopify store specialising in premium rugs and home décor, focusing on user experience, search visibility, and streamlined purchasing.
Key Achievements
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Shopify Store Setup: Designed and customised a visually appealing Shopify storefront tailored to showcase high-quality rug collections.
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Product Catalogue Management: Organised products by size, style, and material with detailed descriptions, professional photography, and SEO-friendly attributes.
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Conversion Optimisation: Created clear call-to-actions, easy-to-use filters, and an optimised checkout process to encourage purchases.
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SEO Implementation: Applied keyword research, optimised product titles, and meta descriptions to improve organic rankings for home décor and rug-related searches.
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Performance Enhancements: Reduced page load times through image compression, caching, and lightweight theme optimisation.
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Mobile Commerce Optimisation: Ensured mobile shoppers enjoy a smooth, responsive experience, improving conversion rates from mobile traffic.
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Tracking & Analytics: Configured GA4 and enhanced e-commerce tracking to monitor product performance, sales trends, and customer behaviour.
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Marketing Integration: Set up email marketing tools for abandoned cart recovery and customer retention campaigns.
Project Impact
The optimised Shopify store has resulted in higher organic traffic, stronger engagement, and improved sales performance, positioning RugOutlet.uk as a trusted online source for premium rugs.
By combining Shopify expertise with SEO-driven product optimisation, the store delivers a visually rich and conversion-focused shopping experience.
