Project: Dotnpix – Custom Printing & Personalised Products Store
Live Website: dotnpix.co.uk
Overview
Dotnpix is a UK-based custom printing and personalised products store built on Shopify, offering a diverse range of printing solutions for both individual and business needs. From apparel printing to large-format signage, Dotnpix caters to retail customers, SMEs, and event organisers who seek high-quality, customisable products with quick delivery.
The primary goal of the project was to create a modern, visually engaging, and highly functional eCommerce platform that could handle both one-off personal orders and bulk corporate printing requirements — while making the buying journey smooth, engaging, and conversion-focused.
Objectives
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Design a clean and user-friendly UI/UX optimised for conversions.
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Showcase multiple product categories clearly for quick customer navigation.
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Integrate customisation options for products like mugs, t-shirts, and photo prints.
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Ensure mobile-first responsiveness for seamless browsing across devices.
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Implement secure, multi-gateway payments to increase checkout confidence.
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Enhance brand credibility through professional design and photography.
Key Features & Functionalities
Product Presentation & Navigation
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Clear categorisation of product ranges: Apparel, Flyers, Photos, Digital Print, Large Format.
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Grid-based layout with high-resolution product images and mockups.
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Featured sections for Trending Products and Bestsellers to drive sales.
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Quick view options for faster product browsing.
Customisation Tools
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Product personalisation capabilities for mugs, t-shirts, hoodies, and framed prints.
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Live product previews for better buying decisions.
Checkout & Payments
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Integrated Shopify Payments, PayPal, and other secure gateways.
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Optimised one-page checkout to reduce abandonment rates.
Customer Engagement
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Email capture form for newsletters and promotions.
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Location map for in-store visits.
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Social media integration for cross-platform brand reach.
Design & UI/UX Strategy
Colour Palette
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Primary: Rich Red (#E60012) – strengthens brand recognition and calls to action.
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Secondary: Black & Grey – enhances visual structure and readability.
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Accent: White – keeps the layout clean and product-focused.
Typography
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Modern, sans-serif typeface for maximum legibility and brand consistency.
Layout & Flow
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Hero banners with rotating promotional graphics.
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Category-focused homepage to guide shoppers directly to their interest.
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Balanced use of imagery and white space for a premium, uncluttered feel.
Business Impact
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Boosted brand authority with a polished, professional online presence.
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Increased average order value through upselling and related product suggestions.
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Improved customer retention with personalised product offerings and loyalty incentives.
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Faster purchase decisions thanks to intuitive navigation and clear product displays.
