Project: Dotnpix – Same Day Printing & Personalised Products Store
Live Website: Dotnpix.com
The Story
In today’s fast-paced business environment, speed, precision, and presentation matter more than ever. Dotnpix was already a trusted printing hub in East London, known for its ability to deliver high-quality prints on tight deadlines. But their physical store’s reach was limited. They needed an online presence that could reflect their same-day printing capabilities and make it effortless for customers — from small business owners to event planners — to browse, customise, and order products from anywhere.
That’s where our collaboration began.
The goal was to design a WordPress-powered ecommerce platform that not only displayed their vast product range but also told the story of efficiency, trust, and craftsmanship that Dotnpix stood for. We aimed to replicate the experience of walking into their shop — where clients feel supported and their projects are handled with care — but in a digital format that works 24/7.
Objectives
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Build a high-performance ecommerce site on WordPress with WooCommerce integration.
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Highlight same-day printing services as the core value proposition.
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Create a category-first design for easy navigation across printing products.
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Integrate quote request forms with file upload options for custom jobs.
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Showcase trust signals like customer reviews, years of experience, and completed orders.
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Provide responsive design that looks perfect on desktops, tablets, and mobiles.
Key Features & Functionalities
Product Range & Navigation
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Clear categories for Business Cards, Flyers & Leaflets, Booklets, Posters, Apparel, and Gifts.
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Dynamic “Top Selling Products” carousel to highlight popular choices.
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Product pages with detailed descriptions, price ranges, and printing options.
Same Day Printing USP
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Dedicated Same Day Print section for quick-access ordering.
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Visual emphasis on urgency with banners like “We Provide Same-Day Printing in London”.
Quote & Custom Orders
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Integrated custom request form with file upload for artwork.
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Service dropdown to guide users in selecting the correct printing solution.
Customer Trust & Social Proof
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Google reviews section embedded for authenticity.
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Counters showing years of experience, clients served, and total prints delivered.
Design & UI/UX Strategy
Colour Palette
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Primary: Red (#E30613) – matches Dotnpix branding and creates strong call-to-action elements.
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Secondary: Black & White – for balance and clarity in product presentation.
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Accent: Light Grey – to separate sections without clutter.
Typography
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Bold, modern sans-serif fonts for headings.
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Clean, easy-to-read body text to make specifications and pricing effortless to scan.
Layout Flow
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Hero banner with service highlights and visuals of printed products.
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Category grid for quick navigation.
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Trust-building stats and reviews midway through the page.
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Contact/Quote form at the bottom for lead capture.
Business Impact
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Reduced quote request time by over 40% with an integrated file-upload form.
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Boosted online orders from local and regional customers.
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Established Dotnpix.com as a go-to printing solution for urgent, high-quality projects.
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Strengthened brand credibility by showcasing real customer experiences prominently on the homepage.
