I enhanced ShoreditchRepairs.co.uk to improve search visibility for local electronics repair services and increase the number of qualified leads through targeted CRO strategies.
Key Achievements
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Local SEO Strategy: Integrated location-based keywords, optimised Google Business Profile, and applied local schema markup to boost map pack rankings.
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Service Page Optimisation: Developed clear, keyword-rich service descriptions for each repair category, improving both relevance and conversion rates.
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Conversion Rate Optimisation: Designed prominent CTAs, integrated click-to-call buttons, and created a streamlined contact form to encourage faster lead capture.
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Technical SEO Fixes: Resolved broken links, optimised internal linking, and improved mobile page speed performance.
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User Experience Enhancements: Updated the layout for easier navigation and quicker access to repair booking options.
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Tracking & Analytics: Configured Google Analytics 4 and conversion tracking to monitor lead form submissions and phone call activity.
Project Impact
The optimisation campaign resulted in higher rankings for targeted repair service keywords, increased local traffic, and a measurable rise in customer enquiries.
By combining service-specific SEO tactics with CRO-focused design adjustments, ShoreditchRepairs.co.uk became more visible to local customers actively seeking repair solutions.
