Shoreditch Repairs – Driving Local Appliance Repair Leads with CRO & SEO

Live Website: shoreditchrepairs.co.uk

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Project Story

Shoreditch Repairs is a London-based appliance repair company specialising in washing machines, dishwashers, ovens, and kitchen appliance servicing. Despite offering fast and reliable services locally, the business was not ranking prominently for key local searches — meaning competitors were winning valuable repair leads.

The objective was to dominate local SEO for high-intent searches and ensure the website converted those visitors into booked appointments through conversion-focused design and messaging.

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SEO Strategy & Optimisation

1. Keyword Targeting

• Identified high-intent, location-based keywords such as “washing machine repair Shoreditch”, “oven repair East London”, and “appliance repair near me”.

• Updated meta titles, descriptions, and H1 headings with keyword + location combinations.

• Created dedicated service pages for each appliance type to improve relevance and ranking potential.

2. On-Page Enhancements

• Implemented Local Business schema with full NAP (Name, Address, Phone) details for better Google Maps visibility.

• Added alt text to all service-related images for better image search ranking.

• Structured content so that benefits, turnaround times, and pricing transparency were clear from the top of each page.

3. Content Development

• Published blogs like “5 Common Washing Machine Problems and How We Fix Them” and “How to Extend the Life of Your Oven”.

• Interlinked blog posts with service booking pages to capture readers at decision-making points.

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CRO (Conversion Rate Optimisation)

1. Local Service Call-to-Actions

• Added sticky “Book a Repair” and “Call Now” buttons visible on all pages.

• Integrated tap-to-call functionality for mobile users.

2. Trust & Social Proof

• Featured real customer testimonials with star ratings near CTAs.

• Displayed service guarantees such as “Same-Day Service Available” and “No Fix, No Fee”.

3. Booking Flow Optimisation

• Reduced the booking form to essential fields only to improve completion rates.

• Provided multiple booking methods (form, phone, WhatsApp).

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Performance Tracking & Tools

• Google My Business (GMB) optimised with service categories, images, and reviews.

• Google Analytics set up to track lead form submissions and phone call clicks.

• Search Console to monitor keyword ranking progress.

• Heatmaps to analyse where visitors engaged most on service pages.

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Projected & Measured Impact

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Key Takeaways

• Local SEO + CRO synergy is critical for service businesses — high rankings alone won’t drive growth without easy, trust-based conversion points.

• Clear, benefit-driven service pages convert better than generic landing pages.

• Optimising for mobile-first local leads (click-to-call, sticky CTAs) dramatically increases bookings for urgent services.