Dotnpix – Elevating a UK Printing Brand with CRO & SEO for Online Growth

Live Website: dotnpix.co.uk

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Project Story

Dotnpix.co.uk is a UK-based custom printing store specialising in personalised products, apparel printing, photo gifts, and promotional materials. While the business already had an established product range, the online store wasn’t reaching enough targeted customers — and those who visited weren’t converting at an optimal rate.

The objective was clear:

1. Expand organic reach by ranking for high-value, service-specific keywords.

2. Refine the user journey so that customers could discover, personalise, and purchase products with ease.

Our approach was a combination of technical SEO improvements, targeted keyword optimisation, and CRO-focused UI changes to increase both traffic and conversions.

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SEO Strategy & Optimisation

1. Keyword Targeting

• Focused on product-specific keywords like “custom t-shirt printing UK”, “personalised mugs London”, and “photo printing service UK”.

• Integrated category-level keywords for Apparel, Flyers, Digital Print, and Large Format products.

• Updated meta tags and headings to include both product keywords and geographic relevance.

2. On-Page SEO Enhancements

• Added descriptive alt text to all product images to improve image search visibility.

• Created optimised product descriptions with keyword-rich yet natural language.

• Implemented structured data (schema) for products to show rich snippets in Google search results.

3. Content Strategy

• Created blog posts such as “Top 5 Personalised Gifts for Special Occasions” and “Why Custom Printing Boosts Brand Awareness”.

• Linked blog content directly to related product categories for faster customer funnel progression.

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CRO (Conversion Rate Optimisation)

1. Navigation & Product Discovery

• Improved the category menu for faster browsing between product types.

• Introduced “Featured Products” and “Trending Now” sections on the homepage.

2. Checkout Flow

• Simplified checkout process to minimise abandonment, including guest checkout options.

• Integrated multiple payment gateways for flexibility.

3. Personalisation Tools

• Highlighted customisation features (e.g., adding names, logos, or designs) with interactive previews where applicable.

4. Trust Signals

• Displayed customer reviews and star ratings prominently on product pages.

• Added clear delivery timelines and satisfaction guarantees.

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Performance Tracking & Tools

• Google Analytics to measure traffic, conversions, and top-performing products.

• Search Console to track keyword ranking improvements and click-through rates.

• Hotjar heatmaps to analyse browsing behaviour and refine layout based on clicks and scroll depth.

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Projected & Measured Impact

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Key Takeaways

• For ecommerce printing brands, category-specific keyword targeting paired with clear personalisation options leads to stronger conversions.

• CRO enhancements like simplified checkout, guest purchase options, and trust signals directly impact sales performance.

• SEO and CRO combined build a self-sustaining sales funnel — attracting, engaging, and converting customers organically.