I led the optimisation of Dotnpix.com to improve its visibility, engagement, and lead conversion rates. The project combined technical SEO, conversion rate optimisation (CRO), and user experience enhancements to strengthen the company’s online presence in a competitive creative services market.
Key Achievements
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CRO Strategy: Analysed visitor behaviour using analytics tools and implemented A/B tests to refine call-to-action (CTA) placements, service descriptions, and landing page layouts.
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Technical SEO Improvements: Enhanced site speed, fixed crawl errors, optimised URL structures, and improved internal linking for better search engine indexing.
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Content Optimisation: Revised key pages with keyword-focused copy, metadata updates, and structured headings to align with target search queries.
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Mobile UX Refinement: Improved mobile responsiveness and page load times, reducing bounce rates on smartphones by over 20%.
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Tracking & Analytics: Configured Google Analytics 4 and Search Console for precise performance tracking and reporting.
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Lead Conversion Boost: Increased enquiry form submissions through simplified form fields, trust badges, and more persuasive CTAs.
Project Impact
These combined CRO and SEO efforts delivered measurable results — higher search rankings for priority keywords, improved on-site engagement, and a noticeable uplift in lead generation.
By merging data-driven CRO techniques with solid SEO fundamentals, Dotnpix.com became a more visible, user-friendly, and conversion-focused digital presence.
