A Journey of Mindfulness, Technology, and Service
1. The Beginning – A Mission Rooted in Healing
Ayus Tejas wasn’t looking to compete with high-end wellness retreats or luxury yoga studios.
Their mission was far more grounded and human:
“We want to bring the benefits of Ayurveda and holistic wellness to everyone, not just those who can afford it.”
They ran wellness programs, yoga sessions, and educational workshops — but without a digital presence, their reach was limited to word-of-mouth and local flyers.
That’s when I stepped in, offering to create a platform that could become their digital ashram — a place of learning, healing, and connection.
2. Understanding the Spirit – Design That Resonates
Before a single layout was drawn, I immersed myself in the world of Ayurveda — its colors, its philosophy, and its rhythm.
This wasn’t just about aesthetics — it was about alignment:
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Mind: Easy navigation and clear structure for effortless browsing
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Body: Responsive, mobile-friendly layouts for accessibility
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Soul: A calming visual tone that reflects the essence of wellness
3. UI/UX Design – Creating a Calm Digital Space
a. Visual Identity
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Colors:
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Natural Greens (#6AA84F) – Healing, balance, nature
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Warm Saffron (#E49B0F) – Spiritual energy and optimism
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Cream White (#FAF7F0) – Softness and openness
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Typography:
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Headings: Elegant serif font to echo tradition
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Body: Clean sans-serif for modern readability
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Imagery:
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High-quality visuals of yoga practice, nature, and Ayurvedic herbs
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Real session photos to connect with the community
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b. Navigation & Structure
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Hero Banner: “The Practice of Quieting the Mind” — immediately sets a reflective tone
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Programs & Services: Clear presentation of yoga classes, Ayurveda consultations, and wellness workshops
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Educational Content: Articles and resources explaining holistic living in simple language
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Contact & Registration: Minimal-step form for joining classes or making inquiries
4. Technical Build – Merging Tradition with Technology
Platform: WordPress CMS for flexibility
Responsive Design: Optimized layouts for desktops, tablets, and mobiles
Domain & Email Setup: Managed domain, DNS, and professional email configuration
Hosting & Security: SSL-enabled hosting, fast global access
SEO Foundation:
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Keyword-optimized titles (“Ayurveda classes online”, “holistic wellness center”)
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Structured data for better search results
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Organized sitemap for improved indexability
5. Challenges & Creative Solutions
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Challenge: Ayurveda can be perceived as niche or “exclusive”.
Solution: Used inclusive language and approachable design to make it feel welcoming to beginners. -
Challenge: Multiple services and events risked overwhelming visitors.
Solution: Created a clear content hierarchy with collapsible sections and friendly icons. -
Challenge: Needed to balance authenticity with professionalism.
Solution: Combined real photography with clean, modern layouts — respecting tradition while presenting it in a global-ready way.
6. Project Impact – Expanding the Circle of Wellness
Since launching:
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More people joined their online yoga sessions
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Event attendance increased thanks to clear schedules and sign-up forms
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They received inquiries from outside their immediate community, showing the power of a digital presence
Ayus Tejas now stands as both a physical wellness space and a digital resource, making Ayurveda accessible to anyone with an internet connection.
7. My Takeaways
This project reminded me that technology isn’t just for commerce or entertainment — it’s a tool for cultural preservation and community health.
From color psychology to SEO strategies, every choice was a step toward digital empathy — making sure the site feels as healing as the services it promotes.
8. Project Snapshot
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Category: Public Help & Support – Holistic Wellness & Ayurveda
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Role: Design, development, content structuring, SEO setup
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Budget: Free (community support)
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Impact: Increased program visibility, extended reach beyond local boundaries, strengthened trust in brand authenticity
Live Website: ayustejas.com
